Netflix’s drama series ‘The Playlist’ revolves around the true story of Spotify, one of the crucial famend music streaming platforms. The display follows co-founder of the corporate Daniel Ek’s efforts to build the streaming platform from scratch with the help of his industry spouse Martin Lorentzon, criminal head Petra Hansson, and CTO Andreas Ehn.
Spotify marks its presence in the Nordic track business when a Sony executive named Per Sundin takes pastime in them. By joining arms with the Universal Music Group, Sundin extends his strengthen to Daniel’s corporate. Intrigued via the position Sundin performs in the emergence of Spotify as one of the crucial main international audio streaming platforms, now we have dived into his present existence. Here’s the whole thing you need to find out about the similar!
Who is Per Sundin?
When Daniel Ek was growing Spotify, Per Sundin used to be the Managing Director of Sony Music Entertainment, who constructed the corporate’s prestige in the Nordics. At the time, Sundin used to be waging a conflict in opposition to piracy, which resulted in a large loss in the revenue of report labels. Sundin even needed to lay off several of his workers as an aftermath of the growth of pirated track.
A couple of months ahead of Spotify launched, Sundin left Sony to join Universal Music Group as the President of the corporate’s Nordic branch while additionally serving because the Managing Director of Universal Music Sweden. In 2008, Sundin was the primary label executive from the song industry to partner with Spotify. When the tune business doubted the opportunity of the streaming platform, Sundin even defended the company.
During a summit of Universal Music Group’s executives in 2014, Sundin was vocal concerning the relevance of Spotify. “Look at the information! We’re converting from unfastened to premium. We’ve killed off piracy. This [Spotify] is the future, and you'll be able to’t forestall it,” the executive said within the summit, as per ‘Spotify Untold,’ the supply subject material of the display. Sundin is additionally the executive who signed the overdue Swedish DJ Avicii when he was identified via his authentic title Tim Bergling.
Where is Per Sundin Now?
Per Sundin served as the President of Universal Music Nordic Region and Managing Director of Universal Music Sweden until September 2019, serving the corporate in the aforementioned positions for a long eleven and a part years. He then joined Pophouse Entertainment, where he is lately working, as the company’s Chief Executive Officer. At Pophouse, Sundin joined ABBA’s Björn Ulvaeus, and the company makes a speciality of creating, obtaining, and growing brands inside the song trade.
Sundin’s corporate ceaselessly collaborates with ABBA and Swedish House Mafia and possesses the grasp recordings and publishing of the past due Avicii’s tune. Although Sundin left two important Universal Music Group positions to join Pophouse, he didn’t go away from the corporate altogether. He endured to serve the corporate because the Non-Executive Chairman of Universal Music Nordic Region.
“I’m profoundly proud and grateful with the intention to proceed my working relationship with Frank Briegmann and the superb UMG Nordics circle of relatives as I step into my new role, and for the chance to embark on a new enterprise in the entertainment industry as CEO for Pop House Group,” Sundin shared in a commentary on the time.
As per resources, Sundin recently lives in Stockholm, the capital town of Sweden. He was once married to Jenny Fant Sundin for 28 years. Sundin announced the couple’s separation in July 2022. He and Jenny are the parents of three children and a dog named Khal Drogo. Sundin is additionally a board member of the Tim Bergling Foundation, which advocates for the popularity of suicide as a world well being emergency whilst seeking to do away with the stigma associated with psychological well being issues.
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